Coursera
  • Online DegreeExplore Bachelor’s & Master’s degrees
  • MasterTrack™Earn credit towards a Master’s degree
  • University CertificatesAdvance your career with graduate-level learning
Find your New CareerFor EnterpriseFor Universities
  • Browse
  • Top Courses
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Marketing

    Filter by

    658 results for "digital marketing"

    • Placeholder
      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Algorithms, Back-End Web Development, Benefits, Big Data, Business Analysis, Cloud Computing, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Data Mining, Finance, Financial Analysis, General Statistics, Human Computer Interaction, Human Resources, Influencing, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Microsoft Excel, Networking Hardware, Planning, Probability & Statistics, Public Relations, Shipping and Receiving, Software As A Service, Software Engineering, Software Testing, Supply Chain and Logistics, Theoretical Computer Science, User Experience

      4.8

      (10.7k reviews)

      Beginner · Professional Certificate · 3-6 Months

    • Placeholder
      Meta

      Meta Social Media Marketing

      Skills you'll gain: Marketing, Digital Marketing, Social Media, Communication, Advertising, Marketing Management, Media Strategy & Planning, Business Analysis, Sales, Marketing Design, Research and Design, Entrepreneurship, Brand Management, Market Research, Business Psychology, Marketing Psychology, Customer Analysis, Design and Product, Finance, Planning, Product Marketing, Budget Management, Strategy and Operations, Advertising Sales, Business Communication, Customer Support, Financial Management, Influencing, MarTech, Market Analysis, People Analysis, Performance Management, Persona Research, Spreadsheet Software, Statistical Tests, Storytelling, Writing, Leadership and Management, Strategy, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Experiment, Network Security, Probability & Statistics, Public Relations, Regulations and Compliance, Security Engineering, Security Strategy, Software Engineering, Software Security, Software Testing, Supply Chain and Logistics, Visual Design

      4.8

      (14.3k reviews)

      Beginner · Professional Certificate · 3-6 Months

    • Placeholder
      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Digital Marketing, Marketing, Media Strategy & Planning, Sales, Communication, E-Commerce, Entrepreneurship, Leadership and Management, Storytelling, Strategy, Strategy and Operations, Advertising, Computer Networking, Customer Relationship Management, Customer Success, Data Analysis, Data Visualization, Finance, Market Research, Mathematical Theory & Analysis, Mathematics, Networking Hardware, Research and Design, Search Engine Optimization, Social Media, Web Development

      4.8

      (8k reviews)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      University of Illinois at Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Marketing, Digital Marketing, Research and Design, Communication, Entrepreneurship, Sales, Leadership and Management, Business, Marketing Management, Market Research, Marketing Design, Strategy and Operations, Media Strategy & Planning, Media Production, Design and Product, Strategy, Business Analysis, Market Analysis, Product Marketing, Customer Analysis, Advertising Sales, Business Development, Product Management, Advertising, Brand Management, MarTech, Influencing, Social Media, Business Design, Collaboration, Data Analysis, Finance, Public Relations, Search Engine Optimization, Web Design, Web Development, Business Psychology, Change Management, Customer Support, Human Learning, Journalism, Marketing Psychology, Packaging and Labeling, Product Design, Survey Creation, Visual Design, Accounting, Back-End Web Development, Big Data, Computer Graphics, Data Analysis Software, Data Management, Data Visualization, Exploratory Data Analysis, Human Computer Interaction, Product Development, Statistical Analysis, Supply Chain and Logistics, Virtual Reality

      4.7

      (21.9k reviews)

      Beginner · Specialization · 3-6 Months

    • Free

      Placeholder
      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Communication, Marketing, Media Strategy & Planning, Business Psychology, Marketing Design, Marketing Management, Marketing Psychology, Media Production, Research and Design, Digital Marketing, Influencing, Writing, Advertising, Advertising Sales, MarTech, Storytelling, Brand Management, Entrepreneurship, Leadership and Management, Sales, Strategy, Strategy and Operations

      4.5

      (3.9k reviews)

      Intermediate · Course · 1-3 Months

    • Placeholder
      Coursera Project Network

      Use Canva to Create Social Media Visuals for Business

      Skills you'll gain: Communication, Computer Graphics, Entrepreneurship, Marketing, Research and Design, Social Media, Visual Design, Digital Marketing, Graphic Design

      4.5

      (1.1k reviews)

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      Placeholder
      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      Skills you'll gain: Digital Marketing, Marketing, Sales, Communication, Entrepreneurship, Leadership and Management, Strategy, Strategy and Operations, Media Strategy & Planning, Advertising, Customer Support, E-Commerce, Persona Research, Research and Design, Search Engine Optimization, Social Media, Supply Chain and Logistics, Accounting, Customer Relationship Management, Finance, Journalism, Market Research

      4.6

      (232 reviews)

      Beginner · Specialization · 1-3 Months

    • Placeholder

      Free

      Placeholder
      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Advertising, Communication, Digital Marketing, Marketing, Media Strategy & Planning, Search Engine Optimization, Social Media, Influencing, Marketing Design

      4.7

      (119 reviews)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      Google

      Google Data Analytics

      Skills you'll gain: Data Analysis, Data Science, Statistical Programming, Business Analysis, SQL, Spreadsheet Software, Business, Data Visualization, Data Management, R Programming, Exploratory Data Analysis, Statistical Visualization, Communication, Statistical Analysis, Data Analysis Software, Business Communication, Data Structures, Data Visualization Software, Tableau Software, Big Data, Cloud Computing, Collaboration, Conflict Management, Critical Thinking, Customer Analysis, General Statistics, Leadership and Management, Plot (Graphics), Probability & Statistics, Small Data, Algorithms, Application Development, Budget Management, Change Management, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Mining, Data Model, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Financial Analysis, Full-Stack Web Development, Interactive Data Visualization, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Problem Solving, Product Design, Programming Principles, Project Management, Research and Design, Security Engineering, Security Strategy, Software Engineering, Software Security, Storytelling, Strategy and Operations, Theoretical Computer Science, Visual Design, Visualization (Computer Graphics), Web Development

      4.8

      (102.1k reviews)

      Beginner · Professional Certificate · 3-6 Months

    • Placeholder
      Placeholder
      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Marketing, Digital Marketing, Search Engine Optimization, Research and Design, Marketing Design, MarTech, Web Design, Web Development, Back-End Web Development, Communication, HTML and CSS, Front-End Web Development, Full-Stack Web Development, Social Media, Brand Management, Influencing, Data Analysis, Entrepreneurship, Market Analysis, Marketing Management, Business Analysis, Business Psychology, Collaboration, Customer Relationship Management, Finance, Forecasting, Leadership and Management, Market Research, Marketing Psychology, Mobile Development, Mobile Development Tools, Persona Research, Probability & Statistics, Sales, Statistical Analysis, Strategy, Strategy and Operations, Web Development Tools, Accounting, Algorithms, Human Computer Interaction, Mathematics, Software Architecture, Software Engineering, Software Testing, Theoretical Computer Science, User Experience

      4.6

      (11.4k reviews)

      Beginner · Specialization · 3-6 Months

    • Placeholder

      Free

      Placeholder
      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Marketing, Communication, Sales, Leadership and Management, Social Media, Web Development, Brand Management, Business Development, Inventory Management, Supply Chain and Logistics, Web Design, Advertising Sales, E-Commerce, Entrepreneurship, Persona Research, Public Relations, Research and Design, Search Engine Optimization, Strategy, Strategy and Operations, Writing

      4.8

      (341 reviews)

      Beginner · Course · 1-4 Weeks

    • Placeholder
      Placeholder
      University of London

      Bachelor of Science in Marketing

      Earn a degree

      Degree · 1-4 Years

    Searches related to digital marketing

    digital marketing specialist
    digital marketing manager
    digital marketing free
    digital marketing institute
    digital marketing specialization
    digital marketing analytics in practice
    digital marketing analytics in theory
    digital marketing strategy and planning
    1234…55

    In summary, here are 10 of our most popular digital marketing courses

    • Google Digital Marketing & E-commerce: Google
    • Meta Social Media Marketing: Meta
    • Foundations of Digital Marketing and E-commerce: Google
    • Digital Marketing: University of Illinois at Urbana-Champaign
    • The Strategy of Content Marketing: University of California, Davis
    • Use Canva to Create Social Media Visuals for Business: Coursera Project Network
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Google Data Analytics: Google
    • Search Engine Optimization (SEO): University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Digital Marketing

    • Digital marketing is the use of online channels including computers, mobile phones, and other digital platforms to promote and sell products and services. As online overtakes traditional advertising media such as print, radio, and television, it has become absolutely critical to include digital as part of any marketing mix (and budget). In many ways, digital marketing relies on established techniques and time-tested principles of traditional marketing - know your customer, for example - but the advent of digital channels and marketing analytics has also created new ways of selling.

      For example, inbound marketing, which attracts customers to come to you instead of the other way around, is a paradigm that has only become possible in the digital marketing era. It leverages social media marketing analytics and targeting capabilities, along with content marketing created with search engine optimization (SEO) in mind, to reach customers that are likely to already be interested in your product. Social media has also created the new paradigm of influencer marketing, which uses partnerships with key leaders or “influencers” in specific market niches to get the word out about your product.

      Like so much else in our increasingly-digital world, digital marketing offers much more precise and data-driven solutions than those possible in the analog era. At the end of the day however, like any topic in advertising, digital marketing is still all about making a connection with your customer - regardless of what channel you’re using. Thus, communication skills, creativity, and the ability to empathize with your audience remain as important to digital marketing success as the mastery of any search algorithm.‎

    • Like trends in social media, trends in digital marketing evolve very quickly, making this an exciting and ever-changing field. If you like the challenge of figuring out ways to use the hot new social media network or viral media sensation to connect with customers in new and engaging ways, this fast-paced career path will never leave you bored.

      If you have an all-around expertise in digital marketing trends and the way they can serve broader business goals, marketing research analysts and marketing managers with these skills are in high demand. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow by 8% between 2018 and 2028 and pay a median wage of $135,900 per year - and, unsurprisingly, “advertising managers who can navigate the digital world should have the best prospects.”

      Copywriters, photographers, designers, and other “creatives” can also benefit greatly from understanding how digital marketing works. By learning what digital marketing campaigns need and how they are optimized, skilled “content creators” can find virtually unlimited work opportunities from companies eager to harness the power of these channels effectively.‎

    • Yes, Coursera has a wealth of courses and Specializations to choose from in digital marketing, as well as related courses in business and data science that can further enhance your expertise in this field. These courses offer a flexible schedule and a lower cost than on-campus programs, making them an ideal fit for working marketing professionals who want to bring their skills into the digital era while continuing to work full time or part time at their current job. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana-Champaign, you don’t have to choose between getting a high-quality education and learning online.‎

    • Having skills and experience that include knowing the fundamentals of how internet searches work, search engine optimization (SEO), content writing, video work, and social media are helpful to already have before starting to learn digital marketing. This would include the skills to do content research, including keyword research, website audits, and the ability to create content in written, video, and audio formats. To learn this, it would help to have strategic thinking and a data-driven mindset in your experience.‎

    • The kind of people that are best suited for work that involves digital marketing are people who may be creative, analytical, or both. For the creative types, there are abundant opportunities in digital marketing in video creation, creative content writing for blogs, and audio skills for podcasts. Analytical-minded people are also highly sought after in digital marketing, as they work in areas that demand high focus and concentration, like SEO, keyword research, and website analytics. Digital marketing is important, as all of us are on the internet every day. The people who are best suited to learn digital marketing are those who have smart internet skills, writing ability, and social media insights. When you learn digital marketing, you find that these skills may help you achieve your marketing goals, to bring information for websites and content around a company's message closer to the top of search results.‎

    • You might know if learning digital marketing is right for you if you are a creative or analytical professional who can work collectively with others. Digital marketing is a science and an art form that combines both skills to achieve success for clients and companies. Digital marketing might be right for you if you are into data science, search analysis, and consumer behavior. Having this interest would help you to become a search engine analyst working in digital marketing. You may also get involved in digital marketing if you are creative in nature. Having the ability to write, make audio recordings for podcasts, shoot video, and work social media will certainly align your talents with working in digital marketing.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
    Other topics to explore
    Placeholder
    Arts and Humanities
    338 courses
    Placeholder
    Business
    1095 courses
    Placeholder
    Computer Science
    668 courses
    Placeholder
    Data Science
    425 courses
    Placeholder
    Information Technology
    145 courses
    Placeholder
    Health
    471 courses
    Placeholder
    Math and Logic
    70 courses
    Placeholder
    Personal Development
    137 courses
    Placeholder
    Physical Science and Engineering
    413 courses
    Placeholder
    Social Sciences
    401 courses
    Placeholder
    Language Learning
    150 courses

    Coursera Footer

    Start or advance your career

    • Google Data Analyst
    • Google Digital Marketing & E-commerce Professional Certificate
    • Google IT Automation with Python Professional Certificate
    • Google IT Support
    • Google Project Management
    • Google UX Design
    • Preparing for Google Cloud Certification: Cloud Architect
    • IBM Cybersecurity Analyst
    • IBM Data Analyst
    • IBM Data Engineering
    • IBM Data Science
    • IBM Full Stack Cloud Developer
    • IBM Machine Learning
    • Intuit Bookkeeping
    • Meta Front-End Developer
    • DeepLearning.AI TensorFlow Developer Professional Certificate
    • SAS Programmer Professional Certificate
    • Launch your career
    • Prepare for a certification
    • Advance your career
    • How to Identify Python Syntax Errors
    • How to Catch Python Exceptions
    • See all Programming Tutorials

    Popular Courses and Certifications

    • Free Courses
    • Artificial Intelligence Courses
    • Blockchain Courses
    • Computer Science Courses
    • Cursos Gratis
    • Cybersecurity Courses
    • Data Analysis Courses
    • Data Science Courses
    • English Speaking Courses
    • Full Stack Web Development Courses
    • Google Courses
    • Human Resources Courses
    • IT Courses
    • Learning English Courses
    • Microsoft Excel Courses
    • Product Management Courses
    • Project Management Courses
    • Python Courses
    • SQL Courses
    • Agile Certifications
    • CAPM Certification
    • CompTIA A+ Certification
    • Data Analytics Certifications
    • Scrum Master Certifications
    • See all courses

    Popular collections and articles

    • Free online courses you can finish in a day
    • Popular Free Courses
    • Business Jobs
    • Cybersecurity Jobs
    • Entry-Level IT Jobs
    • Data Analyst Interview Questions
    • Data Analytics Projects
    • How to Become a Data Analyst
    • How to Become a Project Manager
    • IT Skills
    • Project Manager Interview Questions
    • Python Programming Skills
    • Strength and Weakness in Interview
    • What Does a Data Analyst Do
    • What Does a Software Engineer Do
    • What Is a Data Engineer
    • What Is a Data Scientist
    • What Is a Product Designer
    • What Is a Scrum Master
    • What Is a UX Researcher
    • How to Get a PMP Certification
    • PMI Certifications
    • Popular Cybersecurity Certifications
    • Popular SQL Certifications
    • Read all Coursera Articles

    Earn a degree or certificate online

    • Google Professional Certificates
    • Professional Certificates
    • See all certificates
    • Bachelor's Degrees
    • Master's Degrees
    • Computer Science Degrees
    • Data Science Degrees
    • MBA & Business Degrees
    • Data Analytics Degrees
    • Public Health Degrees
    • Social Sciences Degrees
    • Management Degrees
    • BA vs BS Degree
    • What is a Bachelor's Degree?
    • 11 Good Study Habits to Develop
    • How to Write a Letter of Recommendation
    • 10 In-Demand Jobs You Can Get with a Business Degree
    • Is a Master's in Computer Science Worth it?
    • See all degree programs
    • Coursera India
    • Coursera UK
    • Coursera Mexico

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Coronavirus Response

    Community

    • Learners
    • Partners
    • Beta Testers
    • Translators
    • Blog
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    Learn Anywhere
    Placeholder
    Placeholder
    Placeholder
    © 2023 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder