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Learner Reviews & Feedback for Applying Data Analytics in Marketing by University of Illinois at Urbana-Champaign

131 ratings

About the Course

This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction....

Top reviews


Nov 26, 2020

This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course


Nov 2, 2019

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

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