About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 21 hours to complete
English

What you will learn

  • Recognize strategies to build brand awareness among potential customers

  • Explain the purpose of SEO (search engine optimization) and essential SEO terms

  • Optimize website content for SEO

  • Understand search engine marketing (SEM) and how it benefits businesses

Skills you will gain

  • Website Structure
  • Customer Awareness
  • Google
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 21 hours to complete
English

Instructor

Offered by

Placeholder

Google

Syllabus - What you will learn from this course

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Week
1
Week 1
6 hours to complete

Introduction to attract and engage customers with digital marketing

6 hours to complete
10 videos (Total 43 min), 10 readings, 5 quizzes
Week
2
Week 2
3 hours to complete

Understand search engine optimization (SEO)

3 hours to complete
11 videos (Total 47 min), 4 readings, 4 quizzes
Week
3
Week 3
5 hours to complete

Apply search engine optimization (SEO)

5 hours to complete
8 videos (Total 31 min), 9 readings, 5 quizzes
Week
4
Week 4
6 hours to complete

Search engine marketing (SEM) and display advertising

6 hours to complete
11 videos (Total 49 min), 12 readings, 6 quizzes

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About the Google Digital Marketing & E-commerce Professional Certificate

Google Digital Marketing & E-commerce

Frequently Asked Questions

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