Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
About this Course
Skills you will gain
- 5 stars85.94%
- 4 stars11.21%
- 3 stars2.11%
- 2 stars0.43%
- 1 star0.28%
TOP REVIEWS FROM ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
Extraordinary teacher! I really loved the way he taught during all the course! It was not only what he taught, but how he taught! I would like to study again with him in the future.
It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.
It was a wonderful experience. I have been able to learn a lot from this program and I look forward to gaining more knowledge in the field of Digital Marketing.
Thank you so much professor for this outstanding course, I would always honor you in my heart and career further ,thanks google coursera and everyone for this.
About the Google Digital Marketing & E-commerce Professional Certificate
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