Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
About this Course
Skills you will gain
- 5 stars85.58%
- 4 stars11.46%
- 3 stars2.19%
- 2 stars0.43%
- 1 star0.31%
TOP REVIEWS FROM ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
It was a well tailored comprehensive theoretical and practical course of a great learning in Digital Marketing to add skill in digital adverrtisement in todays erra.
It was a great 4 week course. I liked the excellent user experience. I was never left frustrated or woondering how to accomplish a task. Great job in putting this together!
I can finally understand how SEO is needed in digital marketing, even though I have to repeat the material presented several times because the discussion is quite complex.
This course was very well designed, the presentor was easy to understand and relatable. The assessment activities aligned to the material and the activities were easy to follow.
About the Google Digital Marketing & E-commerce Professional Certificate
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