Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
About this Course
Skills you will gain
- 5 stars85.51%
- 4 stars11.51%
- 3 stars2.21%
- 2 stars0.44%
- 1 star0.31%
TOP REVIEWS FROM ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING
On point, you should use this as a way to gain knowledge along with outside videos to perfect your ad campaigns to maximize results for your marketing goals.
This is an amazing course. Everything taught in this course was exactly to the point and clear. I encourage everyone to give it a try.
Thank you Couch AK, I was touched moved by yoyr teaching style, your efforts, your passion.
You did lot work, lot efforts, well designed class. Thank you again !!!!!!
I can finally understand how SEO is needed in digital marketing, even though I have to repeat the material presented several times because the discussion is quite complex.
About the Google Digital Marketing & E-commerce Professional Certificate
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Certificate?
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?
More questions? Visit the Learner Help Center.