This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
About this Course
Skills you will gain
- 5 stars74.09%
- 4 stars18.27%
- 3 stars4.61%
- 2 stars1.60%
- 1 star1.40%
TOP REVIEWS FROM INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.
The course in this specialization was awesome and the contents were very clear.
Examples given were very much useful, relevant and easily understandable.
Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.
About the International Marketing & Cross Industry Growth Specialization
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
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