4.6
stars
160 ratings

Professor Buck Goldstein +1 more instructor

16,925 already enrolled

Offered By

The University of North Carolina at Chapel Hill

What’s Your Big Idea?

The University of North Carolina at Chapel Hill

About this Course

2,104 recent views

Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 11 hours to complete

English

Subtitles: French, Portuguese (European), Russian, English, Spanish

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Approx. 11 hours to complete

English

Subtitles: French, Portuguese (European), Russian, English, Spanish

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.84/5 (13 Ratings)

Professor Buck Goldstein

University Entrepreneur in Residence and Professor of the Practice

Economics

16,925 Learners

1 Course

Dr. Holden Thorp, PhD

Provost and Professor of Chemistry and Medicine

Chemistry

16,925 Learners

1 Course

Offered by

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is known around the world for innovative teaching and research. Regularly ranked as the nation’s best value for academic quality, UNC has produced the most Rhodes Scholars for the past 25 years among U.S. public research universities.

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Syllabus - What you will learn from this course

Content Rating96%(1,344 ratings)

Week

Week 1

2 hours to complete

Think

We start at the beginning with your big idea and where it comes from: your everyday experience

2 hours to complete

8 videos (Total 57 min), 1 reading, 1 quiz

Week

Week 2

2 hours to complete

Listen

This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve

2 hours to complete

11 videos (Total 69 min)

11 videos

Listen to Your Customers4m

The Importance of the Listening Phase 7m

The Purpose of a Business2m

Setting Up Customer Meetings5m

Running Customer Meetings3m

Your Total Product 6m

Listening to Suppliers7m

Conclusion4m

Jud Bowman: Cold-calling and Listening for a Customer's Problem1m

Desh Deshpande: Talking to Customers6m

6 videos (Total 21 min), 2 readings, 1 quiz

1 hour to complete

Reverse Pitches (Optional)

In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered

1 hour to complete

9 videos (Total 78 min), 1 reading

9 videos

Mark Katz: Pitching Challenges in the Arts8m

Alice Ammerman: Pitching Challenges in Food Systems19m

Jim Johnson: Pitching Aging & Demographic Changes 12m

Matthew Rascoff: Pitching Problems in Higher Education6m

Steve Malik: Pitching Problems in Healthcare13m

Nancy Morrow Howell: Pitching Changes in Employment with Aging4m

Michael Sherraden: Pitching Universal Identification4m

Jeff Gordon: Pitching Problems in Childhood Undernutrition3m

Marcus Raichle: Challenges in Brain Development4m

1 reading

Reverse Pitch Guest Bios10m

Reviews

4.6

42 reviews

5 stars
71.25%
4 stars
24.37%
3 stars
1.87%
2 stars
2.50%

TOP REVIEWS FROM WHAT’S YOUR BIG IDEA?

by JNFeb 25, 2017

Anybody that has a big idea or wants to start a business, would benefit from this course.

It's well presented and the content is spot on.

by ARAug 13, 2015

Definitely helpful. Highlights the most important points very quickly and succinctly. Would have wanted a little more detail and examples which is why I withhold the 5th star.

by SDFeb 14, 2016

Very Good Course and the Professors explained the material very well. Thanks

by KSAug 30, 2015

I really enjoyed taking up this course. I could recommend this to all budding entrepreneur.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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