Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
About this Course
Skills you will gain
- 5 stars75.02%
- 4 stars20.62%
- 3 stars3.12%
- 2 stars0.57%
- 1 star0.65%
TOP REVIEWS FROM BRAND AND PRODUCT MANAGEMENT
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.
About the Marketing Mix Implementation Specialization
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