An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
This course is part of the Influencing: Storytelling, Change Management and Governance Specialization
About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Could your company benefit from training employees on in-demand skills?
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Syllabus - What you will learn from this course
The necessary art of persuasion: Understanding what matters to your audience
Telling your story: Developing a dramatic narrative
Connecting with people: Developing authenticity and building rapport
Talk the talk: Creating impressions and guiding influential conversations
Reviews
- 5 stars85.06%
- 4 stars13.18%
- 3 stars1.42%
- 2 stars0.25%
- 1 star0.06%
TOP REVIEWS FROM STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
It was well structured course with actionable tips. It was good to see some of the techniques I learnt to manage the change resistance are useful for the influencing others as well.
I thoroughly enjoyed this course and have learnt so many useful and practical tips and tricks that I have already started using daily! Thank you for curating and crafting such great content!
This is by far the most engaging and interesting Coursera course I've ever took. It's absolutely worth spending your time. The auxiliary materials are brilliant as well as main lectures.
Awesome. Both the tutors were amazing and skilled. The content is very good.
Being a storyteller and learning. It is one of the best courses I have attended.
Thanks, Amit Khanna
About the Influencing: Storytelling, Change Management and Governance Specialization

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