An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
This course is part of the Influencing: Storytelling, Change Management and Governance Specialization
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Influencing: Storytelling, Change Management and Governance SpecializationMacquarie UniversityAbout this Course
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100% online
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Course 3 of 4 in the
Approx. 18 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Hungarian
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Critically evaluate a range of theories to decode the components of persuasive communications
Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Approx. 18 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Hungarian
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
Macquarie University
Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society.
Start working towards your Master's degree
This course is related to the 100% online Global Master of Business Administration (Global MBA) from Macquarie University. It will provide you with a preview of the topics, materials and instructors so you can decide if the full online degree program is right for you.
Syllabus - What you will learn from this course
3 hours to complete
The necessary art of persuasion: Understanding what matters to your audience
At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.
3 hours to complete
6 videos (Total 34 min), 3 readings, 2 quizzes
3 hours to complete
Telling your story: Developing a dramatic narrative
Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.
3 hours to complete
4 videos (Total 27 min), 2 readings, 2 quizzes
3 hours to complete
Connecting with people: Developing authenticity and building rapport
Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.
3 hours to complete
5 videos (Total 34 min), 3 readings, 2 quizzes
3 hours to complete
Talk the talk: Creating impressions and guiding influential conversations
Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.
3 hours to complete
5 videos (Total 33 min), 1 reading, 2 quizzes
Reviews
- 5 stars84.96%
- 4 stars13.14%
- 3 stars1.53%
- 2 stars0.27%
- 1 star0.06%
TOP REVIEWS FROM STORYTELLING AND INFLUENCING: COMMUNICATE WITH IMPACT
by FASep 20, 2022
It was well structured course with actionable tips. It was good to see some of the techniques I learnt to manage the change resistance are useful for the influencing others as well.
by AAJul 12, 2020
It's a course that sum up the most important skills you need to learn for your professional life. Amazing material and subject conducted in a very fun and appealing way. Thanks for both instructors.
by AKOct 8, 2020
Awesome. Both the tutors were amazing and skilled. The content is very good.
Being a storyteller and learning. It is one of the best courses I have attended.
Thanks, Amit Khanna
by SCMay 9, 2020
best thing ever happened to me. This course is nothing but a miracle for me. Helping to start new job as well as empowering me to have impact on my community. Thank you everyone who took efforts.
About the Influencing: Storytelling, Change Management and Governance Specialization
The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict).
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