In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe.
This course is part of the Content Strategy for Professionals Specialization
About this Course
Syllabus - What you will learn from this course
Platforms and Design
Social and Mobile Media
Managing Content and IP
- 5 stars65.27%
- 4 stars26.68%
- 3 stars6.43%
- 2 stars0.64%
- 1 star0.96%
TOP REVIEWS FROM CONTENT STRATEGY FOR PROFESSIONALS: MANAGING CONTENT
Very useful information much of which is still relevant in 2020. I also appreciate the reading material that's provided as PDFs.
I really am finding value in this course. The assignments challenge me and I walk away from every lesson feeling the need to implement something new!
A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!
I hereby would like to say thank you for this valuable opportunity. Best regards,
About the Content Strategy for Professionals Specialization
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