This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- 5 stars69.41%
- 4 stars20.72%
- 3 stars5.40%
- 2 stars1.82%
- 1 star2.62%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
Very good course, but you should be a little bit more strict about the assignments in my opinion, because everyone can pass only by begging others to give a good grade in exchange for a good one.
Very thorough and relevant course. It's given me a lot of new ideas for my next content pieces! Simone has a great voice that keeps you interested to find out what's coming next. Fully recommend!
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.
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