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Learner Reviews & Feedback for Demand Analytics by Rutgers the State University of New Jersey

218 ratings

About the Course

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! Through the real-life story and data of a leading cookware manufacturer in North America, you will learn the data analytics skills for demand planning and forecasting. Upon the completion of this course, you will be able to 1. Improve the forecasting accuracy by building and validating demand prediction models. 2. Better stimulate and influence demand by identifying the drivers (e.g., time, seasonality, price, and other environmental factors) for demand and quantifying their impact. AK is a leading cookware manufacturer in North America. Its newly launched top-line product was gaining momentum in the marketplace. However, a price adjustment at the peak season stimulated a significant demand surge which took AK completely by surprise and resulted in huge backorders. AK faced the risk of losing the market momentum due to the upset customers and the high cost associated with over-time production and expedited shipping. Accurate demand forecast is essential for increasing revenue and reducing cost. Identifying the drivers for demand and assessing their impact on demand can help companies better influence and stimulate demand. I hope you enjoy the course!...

Top reviews


Apr 17, 2020

This course if good for beginners to get understanding of forecasting techniques. Also provides better understanding of Regression analysis and various modelling methods to Supply chain personals,


Oct 26, 2020

Concepts are very well explained by Dr. Yao Zhao. I really impressed by the way he kept the course materials simple , yet driving the crux of the subject to reach the learners

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