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Learner Reviews & Feedback for The Digital Marketing Revolution by University of Illinois at Urbana-Champaign

4.7
stars
1,562 ratings

About the Course

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

GL

Jan 29, 2024

I took my time to study the course and I must say, I learned a lot about the Digital Marketing Revolution and it was an eye-opener on so many things. You have to take it to understand what I mean.

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251 - 275 of 416 Reviews for The Digital Marketing Revolution

By Taimoor A

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May 24, 2022

This course is very helpful

By Ahmed G

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Feb 5, 2022

Great Experience. Thank you

By Pranshu G

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May 16, 2020

that was a great experience

By Amir M M L

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Jan 29, 2020

Great Course & Information

By Mahaluckshmi K

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Oct 28, 2020

course content is awesome

By Alan A S

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Jan 12, 2023

This course was amazing.

By Vincent O

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Aug 4, 2019

Good course. Learn a lot

By Sidharth M

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Oct 25, 2018

Really nice experience !

By EVERLIST B D

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Oct 7, 2023

Excellent online class.

By Carlos M

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Nov 10, 2019

the professor is great!

By Deleted A

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Apr 18, 2022

That's so interesting!

By Javier V

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Jun 11, 2018

Excellent, eye opening

By itz c

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Aug 2, 2022

it was really helpful

By Hamza A

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Apr 20, 2021

One word......Amazing

By Priya P

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Mar 16, 2023

great course to join

By Abrar A

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Sep 10, 2020

A very unique course

By Mariya K

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Oct 3, 2022

Interesting course

By Alexander K

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Nov 9, 2020

Very useful course!

By Igor P

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Nov 4, 2020

Great experience !

By RORY C

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Oct 22, 2019

Loving this class.

By Antony J L

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Dec 14, 2018

Excellent course!!

By Derek A

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Jul 27, 2023

Excellent course.

By Hosein E

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Apr 8, 2023

very good course.

By Norbrun K C

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Nov 12, 2022

thank you so much

By Kristina B

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Aug 10, 2022

Very interesting