Chevron Left
Back to Drug Commercialization

Learner Reviews & Feedback for Drug Commercialization by University of California San Diego

4.7
stars
1,131 ratings

About the Course

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

Top reviews

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

AM

Nov 9, 2020

Excellent content and lecturers. Great course to finish this specialization. I strongly recommend the three courses for those interested in pursuing a career in pharma or willing to shift.

Filter by:

26 - 50 of 207 Reviews for Drug Commercialization

By IRAMPA E

Apr 27, 2021

By ZIA U

Sep 15, 2020

By Jessica B

Jun 13, 2020

By Rhoda I

May 10, 2022

By Alan S

Jul 12, 2020

By Eirini A

Feb 20, 2021

By Jose R

Jan 8, 2017

By Andrés F M Z

Nov 10, 2020

By Paulina L C

Nov 2, 2020

By Julián G A

Feb 1, 2019

By Morongwa

Apr 3, 2020

By Sushmit G

Aug 22, 2020

By Praveen W

May 31, 2020

By Hikmet H A

Dec 28, 2021

By Flor D L A M T

Nov 14, 2020

By Pedro H

Aug 27, 2017

By Nguyễn T O

Apr 14, 2020

By Arun K

Nov 25, 2019

By kayde z

Sep 7, 2019

By Zayanah T

May 24, 2020

By Ravi K R J

May 12, 2020

By Radwa A M A E

Oct 25, 2019

By Farabi S S

Sep 3, 2020

By Levan C

Jan 8, 2019

By Moustafa A F A

Sep 24, 2020