Chevron Left
Back to Content Strategy for Professionals: Engaging Audiences

Learner Reviews & Feedback for Content Strategy for Professionals: Engaging Audiences by Northwestern University

4.6
stars
648 ratings

About the Course

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

Top reviews

SH

Sep 14, 2018

Very informative! Various concepts were highlighted to help me design increasingly engaging content for my readers. Will recommend it to everyone seeking to enhance their content strategy skills.

PN

Dec 19, 2019

I learned exactly what I expected to learn, especially the clear distinction between Content Strategy and Content Marketing and how to truly "engage" the audience. Very happy with the course :)

Filter by:

51 - 75 of 171 Reviews for Content Strategy for Professionals: Engaging Audiences

By Regiene S

Dec 20, 2020

By Ali G

Apr 16, 2021

By Craig B

Oct 25, 2020

By Kezia S

Jun 7, 2021

By ANTHONY G

Oct 1, 2020

By Kathryn S

Oct 9, 2019

By Nathan E

Mar 29, 2017

By Saket M

Nov 1, 2020

By Winola L

Sep 17, 2020

By Criselda V C

May 25, 2020

By Julie K

Sep 1, 2017

By Wamata M

Oct 30, 2020

By Mary L

Oct 24, 2020

By Muhammad A

Jul 7, 2018

By Christina S M

Aug 15, 2020

By LIo M

Mar 28, 2016

By Nirleska P

Jul 15, 2018

By David B

Dec 4, 2019

By Lauren P

Dec 17, 2019

By Jose E P G

Apr 26, 2018

By Varsha H

Mar 21, 2019

By Anastasia C I

Mar 14, 2022

By Rainbowe K

Nov 19, 2018

By Phan T A

Apr 7, 2016

By ale c

Jul 26, 2021