This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Entrepreneurship Strategy: From Ideation to ExitHEC Paris
About this Course
- 5 stars81.09%
- 4 stars16.52%
- 3 stars0.95%
- 2 stars0.71%
- 1 star0.71%
TOP REVIEWS FROM ENTREPRENEURSHIP STRATEGY: FROM IDEATION TO EXIT
The course triggered and supported over it's duration structured reflection on my startup ideas, that's much more than I expected!
this course was super engaging and practical especially in its relation to real-life...a total educative joyride all through. it was awesome. thank you, guys!
Learnt a lot. It is really good to take lessons from people that are active in business and touch their experience
Excelent this course, the teacher is excelent and the participation of the guest is very good. In resume the course have information very valuable
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