About this Course

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Flexible deadlines
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Shareable Certificate
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100% online
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Beginner Level

Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.

Approx. 18 hours to complete
English

What you will learn

  • How digital transformation changed the marketing landscape and consumer experience

  • The role of digital marketing communications

  • The role of demand analysis and conversion in digital marketing

  • The dimensions of the external environment and their impact on digital marketing strategy

Skills you will gain

  • Digital transformation
  • Consumer Experience
  • Digital Marketing Strategy
  • Digital Media Channels
  • Demand Analysis and Conversion
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.

Approx. 18 hours to complete
English

Offered by

Placeholder

Queen Mary University of London

Syllabus - What you will learn from this course

Week
1

Week 1

7 hours to complete

Week 1

7 hours to complete
5 videos (Total 22 min), 23 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Week 2

3 hours to complete
4 videos (Total 15 min), 6 readings, 3 quizzes
Week
3

Week 3

3 hours to complete

Week 3

3 hours to complete
4 videos (Total 16 min), 5 readings, 3 quizzes
Week
4

Week 4

5 hours to complete

Week 4

5 hours to complete
3 videos (Total 15 min), 5 readings, 7 quizzes

About the Digital Consumer Search and Marketing Specialization

Digital Consumer Search and Marketing

Frequently Asked Questions

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