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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
18,007 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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176 - 200 of 4,440 Reviews for Foundations of Digital Marketing and E-commerce

By Jamal J

Sep 21, 2022

It's a great course and a fantastic learning journey. This course will equip you with the skills you need to apply to entry-level roles in digital marketing and e-commerce. Interesting and important concepts to learn such as marketing funnel, customer journey, and digital marketing and e-commerce goals and strategy. Thank you Coursera and Google for this great opportunity...

By Sunidhi J

Sep 26, 2022

This gives really great insights for a beginner with all the required marketing jargons in the form of glossory either after every week or completion of a specific part of the course. Its really a great way to kickstart one's learning graph about digital marketing and e-commerce and hone your skills about how to reach and eventually convert target customers into loyal ones.

By ugo O C

Aug 2, 2023

The ability to take this course at my own pace ,going through each course over again to understand what that topic entails was an amazing experience. i love the break down of video and reading, was clear and easy to digest and the fact the program allows me transcript of the video was an advantage. The overview of the industry roles was an eye opener to me. and helpful.

By Nadia E B H

Oct 22, 2023

Some learners may find certain concepts more interesting than others, depending on their background and career goals. For example, those with a passion for creativity and content creation may be drawn to aspects of content marketing and social media strategy, while individuals with a strong analytical mindset may be fascinated by data analytics and performance tracking.

By djenabou b

Aug 18, 2023

I extremely enjoyed this course and learned so much in such short amount of time. Taking this course give me the confidence and excitement that I need to make a new career transaction . The course contents were well organized, easy to follow and just enough to keep me learning and engaged. Very happy for my choice. Thank you Coursera and Google! this was excellent!

By Fynn H

Apr 14, 2023

Easy to understand and good to get your first touchpoints with this industry, at first I didn't know that there are seven segments to this course that are all separated into different "courses" so I was a bit disappointed at first, but then I got informed about that, and now I'm looking forward to the 6 courses that are up ahead

Thank you for this high quality course

By Jessica A M

Sep 21, 2023

I've been in digital marketing for 5 years, and I took this course to make sure I had all the gaps in my knowledge filled. I've also taken MANY courses, and this is by the best I've taken. Plus, it's the least expensive! You can learn it all in a month for only $60 (or less if you just take this course). Many marketers will charge $2000 or more for this knowledge.

By Britney K

Sep 18, 2022

Incredibly insightful and thorough course, I have learned a lot about the foundations to marketing and have come to understand that marketing is not as straight forwards as it seems. It considers a lot of various processses and steps that a customer takes and what strategy would work best and how these strategies have to be adaptable to multitudes of situations.

By Ahmad R K

Oct 20, 2022

I have learned a lot from this course ansd will recommend to others to come and join this oppertunity to learn about Digital Marketing and e-Commerce. This course is organized and delivered in a meaningful way. I am thankful to Miss Joi (Instructor of this 1st Course) and Google team for organizing the course content and for devivering it in a meaningful way.

By Amanda K

Aug 20, 2022

Easy to digest and very well executed. I like how the videos were bite sized but jam-packed with useful information. There is also a summary at the end of every video. What I personally found most useful was the captions that I could read to follow the video. Being a visual learner, I prefer to read to digest information. Thank you for the opportunity, Google!

By OCTAVIO B O

Jul 14, 2023

¡Me encantó!

Haber asimilado el conocimiento de los fundamentos me hace sentir que sentó una buena base sobre la cual acumular los conocimientos complementarios y posteriormente desarrollar habilidades de realización para poder comercializar con éxito en el internet, para poder competir y lograr rentabilidad.

Aprecio el esfuerzo, buen trabajo, felicitaciones.

By Joel F d V

Sep 13, 2023

Foi um curso bastante rico, prático e dinâmico, com conteúdos interessantes e claros sobre as variadas ferramentas, técnicas, objetivos e aplicabilidade do marketing digital e e-commerce. Sou bastante grato a Google e a Coursera por essa oportunidade de aprendizagem e o auxílio financeiro que me foi dado. Estou ansioso para os próximos programas. Let's go!

By Victor A

Apr 29, 2023

When I started the Google Digital Marketing & E-commerce Certificate course, as soon as I saw @Joi😍, the Product Marketing Manager at Google, I was drowned in her beauty 🥰🥰. I immediately determined 💪💪 I was going to make sure I complete the whole course with flying colors😄😄. Joi's black is beautiful ❤️❤️❤️.

#GrowWithGoogle #Joi #JoiBlackIsBeautiful

By Winii A

Oct 25, 2022

The course is very easy to navigate, I have learned the different tools for marketing strategies and getting a business out there. I have learned about the faundations integrated into marketing and e-commerce by different professional positions and finally, I have gained insight as to what caeer path it is that I want to pursue thanks to this course.

By Ayu H

Sep 8, 2023

First of all, I would like to say thank you for giving me big chance to learn digital marketing. I am a recent graduate and I am trying to gain other insights outside of my major as a chemistry student. I enjoy learning new things and Coursera is really helpful for me. They really support my financial so I can access free. Thank you very much, Coursera.

By Rahman M

Mar 10, 2023

Awesome I was blown away by the amount of valuable information and practical strategies I learned. The course covered a wide range of topics including search engine optimization, social media marketing, email marketing, and content marketing. The instructor was knowledgeable and engaging, and the course materials were well-organized and easy to follow.

By Muhammad U

Sep 20, 2023

I'm incredibly grateful for the opportunity to learn under the guidance of miss Joi. Your expertise and teaching have not only enriched my understanding of the subject but also inspired me to explore the field further. Your dedication to education is truly commendable, and I appreciate the effort you put into making the course engaging and insightful.

By shareefsadiq m

Sep 17, 2023

I think wonderfully clubbed all aspects of digital marketing course. Every topic was very well explained audio-visually with relevant examples. I would highly recommend this course to all those who are thinking of starting their own business or looking for a job in digital or social media marketing. Thank you for this exceptionally informative course.

By Mohammad F

Apr 12, 2023

I would also like to express my gratitude to the incredible google instructors and mentors who helped me along the way. I am excited to apply the skills and knowledge I gained through this course to create successful marketing campaigns and drive business growth. Thank you, Coursera & Google for offering this fantastic opportunity to learn and grow.

By Roman

Dec 15, 2023

Foundations of Digital Marketing and E-commerce: A Comprehensive Review Overall, I highly recommend the "Foundations of Digital Marketing and E-commerce" course to anyone seeking a solid digital marketing and e-commerce foundation. It offers a well-structured curriculum, engaging instructors, and valuable practical skills for aspiring professionals.

By Shabnam D

Sep 26, 2022

It was a great learning experience for me in my life. It was an honour to learn from such an experienced and amazing instructor as Joi, a Product Marketing Manager at Google. Feeling immensely happy and proud by completing the first course so wonderfully. Eager to learn from more amazing instructors in the further courses in this certification.

By Rafael E

May 12, 2023

This course took me from a level of basic knowledge of Digital Marketing to a level of very complete understanding of the Fundamentals of Digital Marketing. With very well-prepared classes and well-prepared instructors, it was easy to understand each concept that is taught in the course. It was a very interesting journey and a lot of learning.

By GHANI B

Aug 21, 2023

"🌟🌟🌟🌟🌟 Just completed the 'Foundations of Digital Marketing and E-commerce' – what an insightful journey! The content was comprehensive, engaging, and incredibly useful. Highly recommend it to anyone looking to dive into the world of digital marketing and e-commerce. Kudos to the creators! 👏🚀 #LearningGems #DigitalMarketing #Ecommerce"

By Ashwini M

Jan 3, 2023

i was planning to take this course from past 4 months but due to high fees i got disappointed, one of my friend said about the course and at the begining i was afraid of this but when i take the course its worthy i am very happy and the mentor is amazing. thank you coursera for fulfilling our wishes through giving this learning oppurtuinity.

By Nirmal D

Jul 21, 2022

It was a wonderful and marvellous start for the journey of digital marketing as being a business student things are relatable and so nicely explained in layman's term about the concept which encourage to continue it further. hoping good in the further courses. Thankyou coursera for providing such courses and google to making such courses.