This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
About this Course
Skills you will gain
- 5 stars85.91%
- 4 stars11.81%
- 3 stars1.61%
- 2 stars0.24%
- 1 star0.40%
TOP REVIEWS FROM FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE
it was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.
I great course that gives a detailed introdution to digital marketing and e-commerce to newbies without them losing their interest and also gives smooth, easy and detailed learning process.
Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.
Course was highly expository and impactful. The classes felt like they were live classes. I"ll definitely take many more courses with Coursera. A big thank you to Google for this initiative.
About the Google Digital Marketing & E-commerce Professional Certificate
Frequently Asked Questions
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