With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
About this Course
Skills you will gain
- 5 stars70.35%
- 4 stars21.18%
- 3 stars5.53%
- 2 stars1.56%
- 1 star1.35%
TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
I really enjoyed the classes, learned a lot, but unfortunately most of the links for complementary reading were not working properly.
The course is so helpful and it was delivered in a very clear term, the instructor are very knowledgable of the subject with excellence presentation skills.
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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