With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
About this Course
Skills you will gain
- Revenue Management
- Segmentation Analysis
Syllabus - What you will learn from this course
Getting Started with Revenue Management
Introduction to Segmentation
Introduction to Forecasting & Budgeting
Introduction to Pricing
- 5 stars70.32%
- 4 stars21.14%
- 3 stars5.64%
- 2 stars1.54%
- 1 star1.33%
TOP REVIEWS FROM THE FUNDAMENTALS OF REVENUE MANAGEMENT: THE CORNERSTONE OF REVENUE STRATEGY
Overall pretty clear and very informative. However a lot of the extra reading materials were links that no longer work. Otherwise, very concise introduction to this topic.
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
This course is really wonderful with rich content and some quizzes. I have learned a lot about revenue management. Thank you Coursera, Essec Business School and instructors!
I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
About the Hotel Management: Distribution, Revenue and Demand Management Specialization
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