About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Skills you will gain

  • Global Marketing
  • Marketing
  • Brand Management
  • Strategic Planning
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 13 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1
Week 1
1 hour to complete

Course Orientation

1 hour to complete
3 videos (Total 5 min), 4 readings
3 hours to complete

Module 1: Key Global Marketing Functions

3 hours to complete
6 videos (Total 45 min), 3 readings, 5 quizzes
Week
2
Week 2
2 hours to complete

Module 2: The Brand Audit

2 hours to complete
6 videos (Total 49 min), 3 readings, 5 quizzes
Week
3
Week 3
3 hours to complete

Module 3: Developing a Culturally Focused Marketing Plan

3 hours to complete
8 videos (Total 59 min), 3 readings, 7 quizzes
Week
4
Week 4
3 hours to complete

Module 4: Integrating the Global Marketing Plan

3 hours to complete
6 videos (Total 56 min), 3 readings, 5 quizzes

Frequently Asked Questions

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