This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in.
This course is part of the Global Challenges in Business Specialization
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Global Challenges in Business SpecializationUniversity of Illinois at Urbana-ChampaignAbout this Course
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Course 4 of 7 in the
Approx. 11 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessFlexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 4 of 7 in the
Approx. 11 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
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This Course is part of an online degree program offered by the University of Illinois at Urbana-Champaign. When you apply for a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at Illinois. All you have to do is apply through the university.
Syllabus - What you will learn from this course
2 hours to complete
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 hours to complete
4 videos (Total 8 min), 6 readings, 1 quiz
3 hours to complete
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
The main challenge of managers going global is to determine the important differences between countries and how to manage them. This class provides an analytical framework on how to manage those differences inside the firm and when competing with other corporations.
3 hours to complete
7 videos (Total 53 min), 1 reading, 2 quizzes
1 hour to complete
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
How and when to enter a particular foreign market is a complex decision. While sometimes it makes sense to enter aggressively to earn first-mover advantages, in some other occasions waiting for others to enter first might be the best strategy. Similarly, entering small sometimes makes more sense than entering big. This module explores the advantages of each strategy and when to use them.
1 hour to complete
5 videos (Total 45 min), 1 reading, 1 quiz
3 hours to complete
Module 3: Entry Strategies of Multinational Corporations
When entering foreign markets, multinational corporations have different options from which to choose. They are determined by the factors studied in the OLI and CAGE frameworks as well as the strategies chosen based on the cost reduction and differentiation pressures. This section studies how to evaluate which way to enter a foreign market, and the associated advantages and disadvantages.
3 hours to complete
6 videos (Total 54 min), 1 reading, 2 quizzes
2 hours to complete
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
When operating globally, managers need to carefully analyze the political environment and develop strategies to deal with issues such as instability, xenophobia, or nationalism. This module explores the options firms have when dealing with political uncertainties, the type of analysis they need to conduct, and the political strategies they can develop.
2 hours to complete
7 videos (Total 77 min), 3 readings, 1 quiz
Reviews
- 5 stars88.32%
- 4 stars10.21%
- 3 stars1.45%
TOP REVIEWS FROM GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY
by MKSep 28, 2019
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
by ERFeb 19, 2019
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
by NDOct 6, 2020
A must do course for students or professionals interested or practicing global business.
by EASep 5, 2019
This is very informative and educative. I'm glad I took this course.
About the Global Challenges in Business Specialization
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