This course explores the ways firms overcome challenges when operating globally – a process characterized for its complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or industry they are in.
This course is part of the Global Challenges in Business Specialization
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Syllabus - What you will learn from this course
Course Orientation
Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
Module 3: Entry Strategies of Multinational Corporations
Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
Reviews
- 5 stars87.76%
- 4 stars10.07%
- 3 stars1.43%
- 2 stars0.71%
TOP REVIEWS FROM GLOBAL STRATEGY II: DOING BUSINESS IN THE GLOBAL ECONOMY
I was a very informative, interactive and fantastic course that would give you a very good insight into doing business in this ever changing global business environment.
You can see Professor Marcelo's passion in his videos. These courses offered a balanced view of globalization and the frameworks/strategies that are critical for global expansion.
it was a worthwhile course and I learnt a lot and my insight into the global economy and how it works have been amplified.
This is very informative and educative. I'm glad I took this course.
About the Global Challenges in Business Specialization

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