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Back to Infonomics I: Business Information Economics and Data Monetization

Learner Reviews & Feedback for Infonomics I: Business Information Economics and Data Monetization by University of Illinois at Urbana-Champaign

4.6
stars
81 ratings

About the Course

Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct. This demands creativity in conceiving and implementing new ways to generate economic benefits from the wide array of information assets available to an organization. Unfortunately, information too frequently is underappreciated and therefore underutilized. This first course in the two-part Infonomics series provides a non-technical perspective on and methods for understanding and taking advantage of information’s unique economic characteristics. Starting with dissecting whether the information is or isn’t an asset or even property, students will begin to appreciate the challenges and opportunities with treating it as one. Then the course examines how information behaves in the context of various familiar micro-economic concepts, and what can be gleaned from this to improve the way information is managed and leveraged. This leads to exploring the various ways information can generate economic benefits—or be monetized, including how various styles of business analytics can increase information’s potential and realized value for organizations....

Top reviews

IU

Jan 8, 2020

I'm very grateful to coursers for this opportunity. My horizon of knowledge on business and how harnessing the potential in information can help an organization accrue revenue

PJ

Oct 30, 2020

A well-structured course helps to get a good understanding of Business economics and Data analytics. A lot of learnings with multiple case studies for better understanding.

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