About this Course

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What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. 
Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks.

During this course, you will learn how to:
•	use the main innovation management terminology and concepts
•	explain the adoption life cycle and innovation adoption at the individual level
•	define creativity and explain how creativity can be stimulated
•	recognise and describe three types of idea management systems
•	explain what an innovation strategy is and why it is important
•	describe what a product portfolio is 
•	explain how innovation projects should be selected and managed
•	explain the importance of teams, team structures and networks for innovation.

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information.

This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 11 hours to complete

English

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Skills you will gain

Social Network
Management
Innovation
Innovation Management

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Beginner Level

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.57/5 (456 Ratings)

Syllabus - What you will learn from this course

Content Rating93%(8,240 ratings)

Week

1

Week 1

1 hour to complete

Introduction

1 hour to complete

6 videos (Total 35 min)

Week

2

Week 2

2 hours to complete

Innovation Strategy

2 hours to complete

10 videos (Total 87 min)

Week

3

Week 3

3 hours to complete

Creativity

3 hours to complete

7 videos (Total 45 min)

Week

4

Week 4

1 hour to complete

Idea Selection

Organizations receive many new ideas from employees, suppliers, and customers. But they often do not realize the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will learn how to select and evaluate ideas and in which situations we are likely biased when selecting and evaluating.

1 hour to complete

6 videos (Total 30 min)

Reviews

4.7

506 reviews

5 stars
74.46%
4 stars
21.73%
3 stars
3.08%
2 stars
0.33%
1 star
0.38%

TOP REVIEWS FROM INNOVATION MANAGEMENT

by BPMay 13, 2020

Well organised and with a lot of commitment from the faculty. I would like to see deeper discussions on most of the topic. It felt like the faculty was trying to oversimplify ideas. Thank you

by SPJul 18, 2020

Good Course. My sincere thanks to all the professors. I had a great time learning the interesting concepts, reviews, related videos and interviews. Thanks again! Hope to study more.

by REApr 29, 2022

This was a very enlightening course and enjoyable to follow as well. I had fun doing it and that made it very alluring which is great for learning! I hope to do a higher level one with RSM.

by TJSep 13, 2017

A lot of useful information and good interviews and presentations. I hoped for a little bit more practical tips, how to apply an innovation management system in an company. But sure, very helpful.

View all reviews

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Innovation Management