This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

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638 ratings

Dr. Thomas J. Mierzwa

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Offered By

Entrepreneurship: Launching an Innovative Business SpecializationUniversity of Maryland, College Park

About this Course

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Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.
We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market. Key questions answered within the course include: 

* What are the key indicators of innovation opportunities?
* What steps are critical for entrepreneurs to bring innovations to the marketplace?
* What innovation strategies are valuable for new ventures to establish and maintain a competitive advantage?

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Entrepreneurship: Launching an Innovative Business Specialization

Approx. 11 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

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Skills you will gain

Market Research
Business Model
Business Modeling
Value Proposition

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 2 of 4 in the

Entrepreneurship: Launching an Innovative Business Specialization

Approx. 11 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.65/5 (48 Ratings)

Dr. Thomas J. Mierzwa

Lecturer of Technology Entrepreneurship

Maryland Technology Enterprise Institute (Mtech)

33,767 Learners

2 Courses

Offered by

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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Syllabus - What you will learn from this course

Content Rating97%(2,680 ratings)

Week

Week 1

3 hours to complete

Introduction

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.

3 hours to complete

10 videos (Total 66 min), 9 readings, 1 quiz

10 videos

Preview of the Course1m

Introduction to the Course1m

Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?1m

What are entrepreneurial opportunities?11m

What factors influence the feasibility of an innovation?15m

Which innovation strategy: technology-push or market-pull?8m

Product-market fit8m

How do you develop a business model6m

Walkthrough of the business model canvas - Part 15m

Walkthrough of the business model canvas - Part 24m

9 readings

Welcome to Innovation for Entrepreneurs: From Idea to Marketplace10m

Meet the Faculty10m

Connect with your classmates10m

Expand Your Learning5m

Slides10m

Instructions for the Quiz10m

"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m

"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m

Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs5m

1 practice exercise

Initial Business Model Canvas30m

Week

Week 2

2 hours to complete

Customer Discovery and Validation

This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

2 hours to complete

8 videos (Total 64 min), 1 reading, 1 quiz

Week

Week 3

2 hours to complete

Product Understanding and Marketing

This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.

2 hours to complete

9 videos (Total 77 min), 1 reading, 1 quiz

Week

Week 4

2 hours to complete

Prototyping and Testing

This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.

2 hours to complete

10 videos (Total 91 min), 1 reading, 1 quiz

Reviews

4.6

116 reviews

5 stars
74.65%
4 stars
17.10%
3 stars
5.13%
2 stars
1.86%
1 star
1.24%

TOP REVIEWS FROM INNOVATION FOR ENTREPRENEURS: FROM IDEA TO MARKETPLACE

by PYMar 10, 2020

course should be reviewed more precisely and some glithces are there that should be rectified.

by MMMar 26, 2020

This course was awesome. Got to learn about the core idea behind innovation for entrepreneurs.

by CBJan 30, 2021

Excellent course, which helped gain a lot of knowledge from great faculty, thank you university of Maryland and Coursera

by MSJan 14, 2017

An excellent course. There were surprising insights in almost every class. I also enjoyed the practical mindset displayed by the staff and course materials.

View all reviews

About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.

The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Innovation for Entrepreneurs: From Idea to Marketplace

About this Course

Skills you will gain