This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
This course is part of the Entrepreneurship: Launching an Innovative Business Specialization
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Entrepreneurship: Launching an Innovative Business SpecializationUniversity of Maryland, College ParkAbout this Course
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Course 1 of 4 in the
Approx. 8 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Opportunity Identification
- Management
- Innovation
- Entrepreneurship
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 4 in the
Approx. 8 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
University of Maryland, College Park
The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.
Syllabus - What you will learn from this course
2 hours to complete
Introduction to Innovation and Entrepreneurship
This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.
2 hours to complete
9 videos (Total 56 min), 9 readings, 1 quiz
2 hours to complete
Entrepreneurial Mindset, Motivations, and Behaviors
This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.
2 hours to complete
8 videos (Total 49 min), 3 readings, 1 quiz
2 hours to complete
Industry Understanding
This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.
2 hours to complete
9 videos (Total 91 min), 3 readings, 1 quiz
3 hours to complete
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.
3 hours to complete
11 videos (Total 89 min), 6 readings, 2 quizzes
Reviews
- 5 stars76.23%
- 4 stars18.04%
- 3 stars4.05%
- 2 stars0.55%
- 1 star1.11%
TOP REVIEWS FROM DEVELOPING INNOVATIVE IDEAS FOR NEW COMPANIES: THE FIRST STEP IN ENTREPRENEURSHIP
by DGFeb 21, 2016
Good Content, and a lot of knowledge its highly recommended to read the opportunity analysis canvas book before watching the videos. the Audio in many Videos is mono not stereo
by HDJul 21, 2021
It's really a great course providing insights and tools for generating Innovative Ideas. Most importantly, the examples and illustrations taken from the real market makes the concepts crystal clear.
by SVJul 30, 2020
Sir john green has simplified the course so much that even someone who doesn't have any background in entrepreneurship can understand it.
Looking forward to learn more from him.
by DAMar 21, 2021
This course was so helpful! It was interesting, surprisingly very practical, and has proven to be quite useful in my small business operations. Thank you!
About the Entrepreneurship: Launching an Innovative Business Specialization
Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business.
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