This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
About this Course
Skills you will gain
- 5 stars78.30%
- 4 stars15.56%
- 3 stars4%
- 2 stars1.17%
- 1 star0.94%
TOP REVIEWS FROM INTERNATIONAL ENTERTAINMENT AND SPORTS MARKETING
It was useful and engaging. Also it made me see the importance of marketing in sports and entertainment marketing on a larger scale.
Great professor, its fascinating to see how well he has researched about modern world cases and scenarios though being from 1960's generation .
I have gain more insights on Sports & Entertainment marketing. How Cross Country marketing can impact the business and adding more revenue.
One of the most exciting courses I have pursued. The instructor had a lot of energy and course material was very helpful. Two thumbs up!
About the International Marketing & Cross Industry Growth Specialization
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