This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
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You can earn credits from the University of Illinois at Urbana-Champaign that count towards a Master of Business Administration (iMBA)
University of Illinois at Urbana-ChampaignAbout this Course
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Shareable Certificate
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100% online
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Intermediate Level
Approx. 15 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Data Analysis
- Analytics
- Business Analytics
- Health Care
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
Approx. 15 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Start working towards your degree
This Course is part of an online degree program offered by the University of Illinois at Urbana-Champaign. When you apply for a for-credit non-degree course through the university and complete it online, it counts as credit hours towards a degree at Illinois. All you have to do is apply through the university.
Syllabus - What you will learn from this course
6 hours to complete
Module 1: Pictures You See with Your Brain
This module, will help you earn the foundation needed to become a good data communicator. After completion of this module, you will know the history of data visualizaiton, understand today’s dataviz tools, make connections with visuals, and evaluate the effectiveness of data visualizations.
6 hours to complete
8 videos (Total 47 min), 8 readings, 3 quizzes
3 hours to complete
Module 2: Working Fast and Thinking Slow
This module will walk you through various methods to access data. The data could be either publicly available or company internal. The module also reviews why it is important for analysts to define clear objectives for their analysis. You will also be introduced to frameworks that help guide digital marketing analysis and their importance to data visualization.
3 hours to complete
5 videos (Total 35 min), 2 readings, 2 quizzes
3 hours to complete
Module 3: Finding Your Data Story
In this module, you will learn an approach to finding patterns in data through visualization. You will see how charts can be used to communicate messages that can be conceptual or data driven and declarative or exploratory. Next, we will learn how to use different charting techniques to reveal data patterns. Visual aids play a major role in identifying ideas and, as a result, we will learn how to match the appropriate visual technique to the ideas we hope to expose. Next, we will explore analysis tools. RStudio is one of the most commonly used tools, and we will explore its visual capabilities. Finally, we will discuss a framework that will help analysts effectively plan for data collection, analysis, and, ultimately, visualization.
3 hours to complete
5 videos (Total 29 min), 2 readings, 2 quizzes
4 hours to complete
Module 4: Getting Your Story Across
This module explores telling stories, through data, that connect emotionally with your audience. It will also review examples and figures that make the concept easy to understand. You will learn the major do’s and don’ts of creating dataviz and rules that lead to the clear depiction of your findings. This unit specifically focuses on Dona Wong’s guidelines for good data visualization and charts. The last leg of Module 4 teaches the three tests that help you improve your visualization. In the final step of dataviz execution, you will learn the McCandless Method for presenting visualizations. This five-step process produces the most effective communication of the graphics to your audience.
4 hours to complete
6 videos (Total 38 min), 4 readings, 2 quizzes
Reviews
- 5 stars72.69%
- 4 stars19.64%
- 3 stars4.91%
- 2 stars1.57%
- 1 star1.17%
TOP REVIEWS FROM INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA
by NTMar 17, 2021
I love the tools explained in lectures, and enjoyed the insight the assignments and quiz gave me.
by JSJun 10, 2020
Amazing professor who is knowledgeable, interesting and captivating. One of the best professors in the program. Authentic, impactful leader
by MHJul 18, 2019
Amazing course - my only issue is that I think it was previously part of a 6 series specialization and I can't locate the other courses.
by SCJun 15, 2020
awesome insightful course with lots of practical application and understanding for data visualization
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