This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Data Analysis
- Analytics
- Business Analytics
- Health Care
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
Module 1: Pictures You See with Your Brain
Module 2: Working Fast and Thinking Slow
Module 3: Finding Your Data Story
Module 4: Getting Your Story Across
Reviews
- 5 stars72.77%
- 4 stars19.65%
- 3 stars4.72%
- 2 stars1.70%
- 1 star1.13%
TOP REVIEWS FROM INTRODUCTION TO BUSINESS ANALYTICS: COMMUNICATING WITH DATA
Good course to understand the fundamentals of data visualization and how to effectively communicate through visuals instead of plain words or number tables
Amazing professor who is knowledgeable, interesting and captivating. One of the best professors in the program. Authentic, impactful leader
Very straight forward, informational, and useful. I learned a lot (and I've been a professional designer for years!)
This course highlighted the points to take note when creating a data visualisation which I found very useful.
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