Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.
Offered By
Management of Fashion and Luxury Companies
Università BocconiAbout this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Reviews
- 5 stars76.98%
- 4 stars18.80%
- 3 stars3.09%
- 2 stars0.43%
- 1 star0.69%
TOP REVIEWS FROM MANAGEMENT OF FASHION AND LUXURY COMPANIES
I am very much great full to Coursera that it gave me chance to learn so much with no investment. there so many thing that I learnt. Than you for every small knowledge and ideas that you shared.
hi i really liked this course and also i have made my payment for certificate but still its asking to me for repay...
kindly help,
or mail the details on vandanasingh904@gmail.com
Amazing course, a lot of new and useful information. Tutors are not boring and great at explanation. Special thanks for case study of different companies and interviews, was very interesting.
What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I purchase the Certificate?
Is financial aid available?
More questions? Visit the Learner Help Center.