Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.
About this Course
Skills you will gain
- 5 stars61.70%
- 4 stars25.90%
- 3 stars8.16%
- 2 stars2.29%
- 1 star1.93%
TOP REVIEWS FROM MARKET RESEARCH AND CONSUMER BEHAVIOR
Excelente curso para tener una induccion al mercadeo teórica. Me gustaría hubiese sido un poco mas práctico pero con muchas ganas de que los proximos cursos lo sean para completar la especialización.
very informative and helped to understanding about the market and how to do research. how to form questionnaire by using different tools and knowing the behavior of customers.
Very informative on the basic principles involved in marketing and consumer behavior. The professor was very clear and engaging throughout the four weeks and explained topics concisely.
Through this course, I was able to develop an understanding of the importance of knowing my consumers and I also gained knowledge of how to go about conducting thorough market research.
About the Marketing Strategy Specialization
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