Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
This course is part of the Digital Marketing Specialization
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- 4 stars24.33%
- 3 stars6.41%
- 2 stars1.45%
- 1 star0.96%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN THEORY
Base content is good
Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
really liked the summerized pdf files with concepts and definitions well presented, also the resources og blogs and news made it easier to understand the concepts and the industry behind it
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