The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
About this Course
Skills you will gain
Start working towards your degree
- 5 stars64.21%
- 4 stars22.18%
- 3 stars7.56%
- 2 stars3.39%
- 1 star2.63%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING PRINCIPLES
A very good course with great theoretical explanations from prof. Yao, examples from real life and interviews with professionals. Thank you very much, I enjoyed it and learned many new things.
The information was very detailed and thorough, and the extra reading was very interesting and informative. However, the instructor was boring and hard to engage with.
Fantastic Course with easy to follow information and reads, examples and interviews on Digital Media and Marketing Principles for a beginner like me. Thank you Professor Mike Yao.
About the Digital Marketing Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.