The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.
About this Course
Skills you will gain
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars64.02%
- 4 stars22.32%
- 3 stars7.54%
- 2 stars3.43%
- 1 star2.66%
TOP REVIEWS FROM DIGITAL MEDIA AND MARKETING PRINCIPLES
The first course, where I actually learned something new (and I've completed 5). It's a bit hard at first, but you definitely learn things. Recommend the most on Coursera!
Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment
First I'd like to thank Mr. Mike Yao for making interesting digital course. Really enjoyed every minute of it. Learned many new skills in this sphere. Highly recommend!
About the Digital Marketing Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world.
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