Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
This course is part of the Foundations of Management Specialization
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About this Course
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Syllabus - What you will learn from this course
Course Overview & Week 1
Week 2: Product, Pricing & Channel Design
Week 3: Building Strong Brands
Week 4: Communication Strategy
Reviews
- 5 stars65.10%
- 4 stars21.07%
- 3 stars8.43%
- 2 stars3.04%
- 1 star2.34%
TOP REVIEWS FROM MARKETING: CUSTOMER NEEDS AND WANTS
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
Thank you professor.
Thank you IESE School.
Thank you Coursera.
A helpful course for a beginner who doesn't have business or economic background.
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
About the Foundations of Management Specialization

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