Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
About this Course
- 5 stars65.16%
- 4 stars21.09%
- 3 stars8.29%
- 2 stars3.08%
- 1 star2.36%
TOP REVIEWS FROM MARKETING: CUSTOMER NEEDS AND WANTS
Content wise its very rich and a good course for marketing student...must learn from this course.
The course is very educational and it is allowing you to know how to deal with customer and also how to brand your product
Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.
Thank you professor.
Thank you IESE School.
Thank you Coursera.
About the Foundations of Management Specialization
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