Chevron Left
Back to Marketing: Customer Needs and Wants

Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School

423 ratings

About the Course

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...

Top reviews


May 1, 2017

Good understanding of methods to know what customer think and how they think.

Useful for anyone doing market related activities. No indepth background needed to get into this course.


Apr 13, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.

Filter by:

51 - 75 of 96 Reviews for Marketing: Customer Needs and Wants

By Fabio A d S

Oct 17, 2017

By Jose M R M

Apr 1, 2017

By Javier C L

Jul 21, 2016

By Rishika C

Mar 9, 2022

By Badal K S

Apr 2, 2019


Dec 10, 2021

By Gayathri

Jun 15, 2022


Apr 15, 2022

By Mona A A

Jun 12, 2021

By Bhumika. P

Oct 24, 2020

By Christopher D

Aug 8, 2017

By Daniel S R

Sep 6, 2019

By Alberto P

Jun 4, 2020

By Shivani g

Sep 13, 2020

By Patrick A

Feb 22, 2022

By Laureen S

Oct 11, 2016

By Mario E A

May 26, 2020

By Bhuvanesh K P

Nov 30, 2020

By Ahmed B

Jan 1, 2018

By Ricardo H G

Nov 19, 2020

By Julio A V C

Nov 11, 2018


Apr 28, 2022

By Ali M A

May 10, 2021

By Vijay K J

Jul 14, 2020

By Gema G

Dec 29, 2017