About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Para melhor proveito deste curso, recomenda-se experiência profissional prévia em organizações.

Approx. 33 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Segmentação de mercado
  • Posicionamento de marcas
  • Marketing estratégico
  • Comportamento do consumidor
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Para melhor proveito deste curso, recomenda-se experiência profissional prévia em organizações.

Approx. 33 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week
1
Week 1
9 hours to complete

Fundamentos do Marketing Estratégico

9 hours to complete
6 videos (Total 48 min), 15 readings, 7 quizzes
Week
2
Week 2
8 hours to complete

Compreendendo Clientes

8 hours to complete
6 videos (Total 31 min), 12 readings, 7 quizzes
Week
3
Week 3
8 hours to complete

Dinâmica, Mensuração e Segmentação de Mercados

8 hours to complete
6 videos (Total 34 min), 12 readings, 7 quizzes
Week
4
Week 4
8 hours to complete

Posicionamento de Marcas

8 hours to complete
6 videos (Total 30 min), 12 readings, 7 quizzes

About the Roadmap para a Estratégia Specialization

Roadmap para a Estratégia

Frequently Asked Questions

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