In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world.
This course is part of the Value Chain Management Specialization
About this Course
Skills you will gain
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TOP REVIEWS FROM DEVELOPING A MARKETING MIX FOR GROWTH
This course is absolutely amazing! Super easy to understand and follow! I have learned SO much! Thank you, ayden!
I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.
Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.
I really enjoyed this course. This course offers real insight about marketing mix, consumer behaviour and Market research!!! . I would definitely recommend people to do this course.
About the Value Chain Management Specialization
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