Chevron Left
Back to Digital Media and Marketing Strategies

Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,903 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

Filter by:

226 - 250 of 686 Reviews for Digital Media and Marketing Strategies

By Asbed N

Mar 24, 2020

By kirlos g

Sep 9, 2020

By Jorge A G

Apr 9, 2018

By Abhishek H

Oct 1, 2016

By Sherif M O M

Feb 15, 2018

By Karla V

Apr 19, 2017

By Ayus D B

Aug 15, 2020

By Mei A

May 4, 2020

By Vibol M

Feb 16, 2018

By Karolina K

Sep 4, 2017

By Leo V

Oct 27, 2016

By Dulce G

Oct 7, 2020

By Hamid T

Jul 19, 2020

By surya l

May 7, 2020


Oct 15, 2018


Nov 23, 2020

By Vanessa S

Apr 17, 2017

By Sima R

Feb 17, 2020

By Faiza T

May 29, 2019

By Lawrence S

Mar 24, 2018

By Daniel C

Nov 3, 2017

By Simran W

Jun 9, 2020

By Ammar S

Jun 21, 2017

By Cesar S

Aug 5, 2020

By Yi O

May 26, 2020