Chevron Left
Back to Digital Media and Marketing Strategies

Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,905 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.


Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

Filter by:

651 - 675 of 687 Reviews for Digital Media and Marketing Strategies

By Chirag S S

Oct 14, 2022

By MCA_3_B_22_Ashish T

Sep 15, 2022

By Reena s

Jul 18, 2021

By Ruben D C

Jul 16, 2021

By şamil c

Jun 21, 2022

By Sanjana R

Jun 8, 2022

By Simantak S

May 1, 2022

By Meenakshisundaram S

Jun 29, 2021

By Ikrima M

Dec 7, 2022

By Mighty B

Apr 4, 2021

By Omar

Jul 18, 2022

By Rohail M

Nov 5, 2022

By Prashant k

Oct 16, 2022

By Poojari P S

Nov 12, 2022

By Chaya Y N

Aug 28, 2022

By Daniel W

Apr 14, 2022

By Vypttds150174

Mar 20, 2022

By 邱舒敏

Aug 23, 2021


Jul 26, 2021


Feb 7, 2022

By vguru s

Nov 5, 2022

By Uliana K

Apr 21, 2022


Nov 15, 2021

By Pascoal G M

May 5, 2021

By Hoang T H

Aug 15, 2021