This course is part of the Business English Specialization

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651 ratings

Andrea Mürau Haraway +3 more instructors

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42,175 already enrolled

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Business English SpecializationArizona State University

About this Course

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If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English.  In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
·      Express your ideas through efficient emails, reports and persuasive presentations
·      Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
·      Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
·      Become part of a global community of business professionals who are developing their English communication skills

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Shareable Certificate

Earn a Certificate upon completion

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Course 3 of 4 in the

Business English Specialization

Intermediate Level

Approx. 32 hours to complete

English

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 4 in the

Business English Specialization

Intermediate Level

Approx. 32 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.76/5 (140 Ratings)

Offered by

Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.

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Syllabus - What you will learn from this course

Content Rating98%(6,674 ratings)

Week

Week 1

7 hours to complete

Product

Where do you start with marketing a project or product? Why, with an effective brainstorming session, of course! This week you’ll learn the roles we play in groups, how to give opinions or disagree respectfully, and brainstorm phrases and techniques to make your product roll out a success. You’ll see examples of prepping before a brainstorming session as Jake approaches Bridget and even some what-not-to-do’s in this episode of The Challenge.

7 hours to complete

6 videos (Total 34 min), 7 readings, 7 quizzes

6 videos

1.2 The Brainstorming Begins2m

1.4 Effective Brainstorming Techniques7m

1.7 Giving Opinions in Brainstorming5m

1.9 Group Dynamics: What Role Will You Play?4m

1.12 Agreeing/Disagreeing In Meetings4m

1.16 Week 1 Review9m

7 readings

1.1 Weekly Goals and Advice from Instructors10m

1.3 Vocabulary Preview10m

Directions for Submitting Audio or Video10m

1.5 Why Brainstorming Works Best Online10m

1.10 How Group Dynamics Affect Decisions10m

1.14 Expressing Opinions-Sentence Stems10m

1.20 Quizlet Vocabulary Practice: Product10m

5 practice exercises

1.6 Checkpoint: Brainstorming30m

1.8 Checkpoint: Giving Opinions in Brainstorming30m

1.11 Checkpoint: Group Dynamics30m

1.13 Checkpoint: Agreeing/Disagreeing In Meetings30m

1.19 Week 1 Test30m

Week

Week 2

6 hours to complete

Product Perception

Have you ever been part of a survey? You’ll see an example as the BioDent marketing team asks people from the streets opinions about their product. Effective presentations and surveys first start with clear and easy to understand visuals. In this week’s lessons we’ll explore graphs, charts and questions to create strong surveys. We’ll learn the importance of interpreting these charts and graphs accurately before presenting them with confidence.

6 hours to complete

6 videos (Total 33 min), 10 readings, 6 quizzes

6 videos

2.2 Survey Power2m

2.4 Writing Surveys That Get You Actionable Insights4m

2.7 Visually Communicate Data with Charts5m

2.11 Chart and Graph Interpretation5m

2.14 Graph and Chart Presentation7m

2.17 Week 2 Review8m

10 readings

2.1 Weekly Goals and Advice from Instructors10m

2.3 Vocabulary Preview10m

2.5 Writing Survey Questions: a Useful Blog Post10m

2.9 Welcome to the Age of Experience10m

BONUS: 5 Key Metrics Measuring Brand Loyalty10m

2.13 Perceptual Edge: Problems and Solutions for Graphs10m

BONUS - Eight Tips for Writing Effective Survey Questions10m

BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention10m

BONUS - Writing Good Survey Questions Tips and Advice10m

2.20 Quizlet Vocabulary Practice: Product Perception10m

5 practice exercises

2.6 Checkpoint: Writing Effective Surveys30m

2.8 Checkpoint: Visual Communication - Charts30m

2.12 Checkpoint: Chart and Graph Interpretation30m

2.15 Checkpoint: Graph and Chart Presentation30m

2.19 Week 2 Test30m

Week

Week 3

5 hours to complete

Promotion

5 hours to complete

6 videos (Total 33 min), 8 readings, 5 quizzes

6 videos

3.2 BioDent Impressions1m

3.4 Perception in Visual Communication4m

3.6 Visual Communication Strategies6m

3.8 Concise Language for Social Media Marketing5m

3.11 Clever and Catchy with Caution5m

3.18 Week 3 Review10m

8 readings

3.1 Weekly Goals and Advice from Instructors10m

3.3 Vocabulary Preview10m

3.5 It's All Gooooooooood10m

3.9 Excellent PowerPoint Examples10m

3.13 Nuts & Bolts ~ What is a Tagline?10m

3.15 Creating your Personal Tagline Worksheet10m

3.16 Creating Your Personal Tagline EXAMPLE Worksheet10m

3.20 Quizlet Vocabulary Practice: Promotion10m

4 practice exercises

3.7 Checkpoint: Visual Communication30m

3.10 Checkpoint: Concise Language for Social Media Marketing30m

3.12 Checkpoint: Clever and Catchy with Caution30m

3.19 Week 3 Test30m

Week

Week 4

5 hours to complete

Persuasive Techniques

5 hours to complete

6 videos (Total 42 min), 8 readings, 4 quizzes

6 videos

4.2 Hooray for Social Media Marketing2m

4.4 Cialdini's Principles of Influence - Part 16m

4.7 Cialdini's Principles of Influence - Part 26m

4.11 Power of One Word6m

4.15 Influential Language8m

4.18 Week 4 Review12m

8 readings

4.1 Weekly Goals and Advice from Instructors10m

4.3 Vocabulary Preview10m

4.5 "Why?" It works!10m

4.9 Metaphor, A Persuasive Heavy Weight10m

BONUS: Cialdini in His Own Words10m

BONUS: Social Proof in Action10m

4.13 How to Get People to Do Stuff: Nouns or Verbs?10m

4.20 Quizlet Vocabulary Practice: Persuasive Techniques10m

4 practice exercises

4.8 Checkpoint: Principles of Influence30m

4.12 Checkpoint: Power of One Word30m

4.16 Checkpoint: Influential Language30m

4.19 Week 4 Test30m

Week

Week 5

8 hours to complete

Pitch

8 hours to complete

6 videos (Total 41 min), 16 readings, 7 quizzes

6 videos

5.2 Ready...Set...Pitch2m

5.4 Preparing your Presentation7m

5.8 Consultative Sales Presentations4m

5.15 Language for Sales Scripts8m

5.18 Impromptu Speaking/Elevator Pitch8m

5.25 Week 5 Review10m

16 readings

5.1 Weekly Goals and Advice from Instructors10m

5.3 Vocabulary Preview10m

5.5 Kinesics: Body Language for the Presenter10m

5.6 Presenting in English: Strategies for the Non-Native Speaker10m

BONUS: The Consultative Sales Approach10m

5.11 Interpreting Body Language for Sales10m

BONUS: Killer Presentations10m

5.16 Tips for Sales Scripting10m

5.19 Elevator Pitch: Make it Memorable with 4 Techniques10m

5.21 Keep them Listening with Transition Words10m

5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!10m

5.24 Love it! Outstanding Example of an Elevator Pitch10m

5.26 Steps to Preparing a Good Elevator Pitch10m

BONUS Excellent TEDTalk on Elevator Speech10m

BONUS Asking and Answering Questions10m

5.29 Quizlet Vocabulary Practice: Pitch10m

6 practice exercises

5.7 Checkpoint: Presentation Strategies30m

5.10 Checkpoint: Consultative Sales Presentations30m

5.17 Checkpoint: Language for Sales Scripts30m

5.20 Checkpoint: Impromptu Speaking/Elevator Pitch30m

5.23 Useful Phrases and Transitions30m

5.28 Week 5 Test30m

Week

Week 6

2 hours to complete

Review

2 hours to complete

1 video (Total 5 min), 1 reading, 2 quizzes

Reviews

4.7

166 reviews

5 stars
80.64%
4 stars
16.12%
3 stars
1.38%
2 stars
0.76%
1 star
1.07%

TOP REVIEWS FROM BUSINESS ENGLISH: MARKETING AND SALES

by KSMar 14, 2022

I would like to applaud Coursera, I am happy I choose this platform for enhancement and I enjoyed this course it provided me the knowedge that will yeild excellence.

by FDSep 30, 2020

It is a very good course because you learn about many useful things for marketing and sales. A very great thing is the content is concise so isn't boring.

by MPMay 27, 2021

As much, as I liked the 3 courses, I've taken, I really don't understand what 4th course is "The Final Project" and would appreciate your input.

by DDNov 22, 2020

This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!

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About the Business English Specialization

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Business English: Marketing and Sales

About this Course

Instructors

Andrea Mürau Haraway
Top Instructor

Wanda Huber

Jenny Young

Beatriz Fuentes-Anderson

Offered by

Arizona State University

Syllabus - What you will learn from this course

Product

Product Perception

Promotion

Persuasive Techniques

Pitch

Review

Reviews

TOP REVIEWS FROM BUSINESS ENGLISH: MARKETING AND SALES

About the Business English Specialization

Frequently Asked Questions

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Business English: Marketing and Sales

About this Course

Instructors

Andrea Mürau HarawayTop Instructor

Wanda Huber

Jenny Young

Beatriz Fuentes-Anderson

Offered by

Arizona State University

Syllabus - What you will learn from this course

Product

Product Perception

Promotion

Persuasive Techniques

Pitch

Review

Reviews

TOP REVIEWS FROM BUSINESS ENGLISH: MARKETING AND SALES

About the Business English Specialization

Frequently Asked Questions

Coursera Footer

Start or advance your career

Popular Courses and Certifications

Popular collections and articles

Earn a degree or certificate online

Coursera

Community

More

Andrea Mürau Haraway
Top Instructor