Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
About this Course
Skills you will gain
- 5 stars75.48%
- 4 stars17.96%
- 3 stars2.91%
- 2 stars1.69%
- 1 star1.94%
TOP REVIEWS FROM THE MARKETING PLAN
Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.
This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!
Great course to learn. Simple and easy to understand and apply
Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.
About the Marketing Strategy Specialization
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