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Learner Reviews & Feedback for The Marketing Plan by IE Business School

4.6
stars
428 ratings

About the Course

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Top reviews

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

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26 - 50 of 81 Reviews for The Marketing Plan

By Alicia E

Sep 26, 2016

Not really good translation in the subtitles

By Elena H

Oct 19, 2020

The course in itself, the professor and interviews excellent, but I would have liked for the students to be able to turn in assignments in a PDF or Power Point format. The instructions ask for graphics and charts, but the system did not allow for us to upload attachments not put any of these on the page. So the result is that the person (peer) grading was not grading fairly unable to verify responses. The last 2 assignments required financial information that was very difficult to display in the format given. Grading matrix did not coincide with assignment instructions. I strongly suggest that this be reviewed by someone from IE or staff.

By CESAR A C C

Apr 15, 2021

EXCELENTE CURSO PARA MI APRENDIZAJE COMO PROFESIONAL EN INGENIERÍA INDUSTRIAL. MUCHAS GRACIAS. PERO TENGO PROBLEMAS PORQUE NO ME PERMITE INSCRIBIRME EN EL PROYECTO FINAL DE CAPSTONE PARA PODER OBTENER MI CERTIFICADO COMO ESPECIALISTA EN ESTRATEGIA DE MARKETING.

By Prathamesh J

Jul 19, 2020

Excellent course. The content was explained in a methodical way. The professor was highly knowledgeable and guest interviews gave additional insights and made sure the course was not monotonous. The exercise made you implement the learning effectively.

By Arien A G L

Nov 19, 2020

Muy bueno el curso...

Mi Proyecto es sobre Servicio y me costo un poco el ultimo modulo sobre el presupuesto...

Me hizo pensar mucho...

Gracias como siempre.. al Profesor,,,,, y su metodología de estudio...

By Ekow A

Dec 18, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

By Astrilia T

Jul 5, 2020

good course. but it will be easier if we can upload files for the assignment, instead of typing in the colums provided.

By Angelika Z

Nov 24, 2020

Really good one, but if you are new to marketing start from the first course in the specialization.

By Karishma J

May 20, 2020

Wonderful content and lots of learning involved. Thank You for providing wonderful course

By Shubham B

Jun 28, 2020

I learned a lot of things about the marketing plan. Everything is well explained.

By Hellen H P

Apr 25, 2020

Great course. Very well explained and good material for reading!!!

By Azeem I

Jun 1, 2020

Great course to learn. Simple and easy to understand and apply

By Neeraj C

Aug 3, 2020

It enabled me to improve my brand plan in real life

By David A

Jul 9, 2020

Information in course was very quality and usefull/

By Lizette A B E

Oct 5, 2020

REALLY USEFUL! I REALLY ENJOY IT!

By Piyush B

Apr 29, 2020

That was very good session!

By Rakibul M

Sep 28, 2020

Very informative course

By Abhishek G

Oct 27, 2016

Great. Helped me a lot

By Shabnam

Jun 16, 2020

Excellent Professor.

By Tamara A

Jan 7, 2017

Truly great course.

By Marike B

Aug 13, 2019

Great Course!

By Shaurya s

May 19, 2020

EXCELLENT!

By Juan M

Jun 12, 2019

Muy bueno!

By MinhBLN

Apr 20, 2020

very good

By KARTHIK K S

May 22, 2020

good