Chevron Left
Back to The Marketing Plan

Learner Reviews & Feedback for The Marketing Plan by IE Business School

405 ratings

About the Course

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Top reviews


Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.


Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

Filter by:

26 - 50 of 75 Reviews for The Marketing Plan

By Alicia E

Sep 26, 2016

By Elena H

Oct 19, 2020


Apr 15, 2021

By Prathamesh J

Jul 19, 2020

By Arien A G L

Nov 19, 2020

By Ekow A

Dec 18, 2020

By Astrilia T

Jul 5, 2020

By Angelika Z

Nov 24, 2020

By Karishma J

May 20, 2020

By Shubham B

Jun 28, 2020

By Hellen H P

Apr 25, 2020

By Azeem I

Jun 1, 2020

By Neeraj C

Aug 3, 2020

By David A

Jul 9, 2020

By Lizette A B E

Oct 5, 2020

By Piyush B

Apr 29, 2020

By Rakibul M

Sep 28, 2020

By Abhishek G

Oct 27, 2016

By Shabnam

Jun 16, 2020

By Tamara A

Jan 7, 2017

By Marike B

Aug 13, 2019

By Shaurya s

May 19, 2020

By Juan M

Jun 12, 2019

By MinhBLN

Apr 20, 2020


May 22, 2020