Chevron Left
Back to The Marketing Plan

Learner Reviews & Feedback for The Marketing Plan by IE Business School

4.6
stars
405 ratings

About the Course

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

Top reviews

HC

Mar 2, 2020

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

EA

Dec 17, 2020

This course simplified everything that was learnt in the previous courses and gave a suitable straightforward approach to developing a marketing plan. The instructor was superb!

Filter by:

51 - 75 of 75 Reviews for The Marketing Plan

By Jill M

Jul 2, 2020

By Valentina Y A

Apr 14, 2020

By Daya R

Oct 26, 2017

By Marina N N

Aug 23, 2020

By Mostafa A M

Sep 17, 2016

By Ibrahim E

Nov 27, 2019

By Debbie D

Jul 2, 2020

By Patrick W

Aug 24, 2020

By Victor L

Jul 5, 2022

By Baldeo P

May 1, 2021

By Aabid A S

May 20, 2021

By Dr.Mohamed B

Mar 15, 2021

By QUANG Q N

Jul 2, 2022

By Fernando G S

Jul 11, 2022

By Ruweida I I

Dec 19, 2021

By Jacqueline D V

Nov 19, 2022

By Igor K

Jun 26, 2021

By Basma W

Mar 13, 2022

By Yu-Ching C

Jul 18, 2021

By Osei F

Feb 26, 2021

By Kate S

Apr 14, 2020

By Varinder P S

Sep 23, 2021

By Hnin N H

Jan 10, 2021

By Martial B

Apr 23, 2022