Chevron Left
Back to Meaningful Marketing Insights

Learner Reviews & Feedback for Meaningful Marketing Insights by Emory University

239 ratings

About the Course

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here:

Top reviews


Mar 25, 2020

Very useful. I highly recommend it. Great Excel exercises, many ways to practice it and learn it.

Professor Schweidel is remarkable and makes complicated topics clear and easy!


Nov 11, 2017

The last 2 video lectures: Customer Valuation Excel Demonstration and Inventory Management Excel Demonstrationm were very well explained and taught me something new and useful.

Filter by:

26 - 50 of 61 Reviews for Meaningful Marketing Insights

By Arjun S

Oct 19, 2018

By Saragirley U H

Jun 23, 2021

By Lubana A

May 29, 2020

By Riccardo C

Dec 31, 2020

By Ramil N

Dec 24, 2020


Jul 11, 2019

By Sejan R 2 C

Jul 12, 2018

By Fairoos N

May 29, 2020

By Mahdi T C

Jul 13, 2018


Sep 26, 2020

By Jimmy A

Sep 12, 2021

By Sundus J

Jan 3, 2021

By Christine M

Jun 24, 2017

By Darya Y

Oct 21, 2016

By Asma A

Aug 21, 2019

By Cherigui I

Jul 16, 2020

By Steffen M

Mar 13, 2017

By Isabelle P

Dec 22, 2016

By Tiago J V S

Apr 1, 2020

By Eduardo M

Nov 3, 2022

By John M

Nov 25, 2016

By Moayyad Y

Nov 4, 2016

By Meredith W

Oct 5, 2020

By Jubaer I L

Apr 20, 2020

By Sifat U

May 25, 2020