This course is part of the E-Marketing Specialization

4.8
stars
29 ratings

Stephane Muller

3,216 already enrolled

Offered By

E-Marketing SpecializationUniversity of California, Irvine

About this Course

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Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. This course will culminate in a peer-reviewed activity, in which you will have the opportunity to apply all the skills you have learned throughout the previous courses in this series. 
You are highly encouraged to use this course experience to begin building a digital marketing plan for your current or future business. The activities in this course are all designed to guide you through different sections of a digital marketing plan. 

Our learning goals for this course are to:
- Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
- Explore the various methods to enhance a mobile experience
- Analyze and optimize marketing efforts to improve business outcomes
- Develop a digital marketing plan designed to meet your goals and objectives

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

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Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

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Course 3 of 3 in the

E-Marketing Specialization

Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 11 hours to complete

English

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What you will learn

Identify the elements of a mobile marketing strategy and examine the various considerations associated with choosing a mobile platform
Analyze and optimize marketing efforts to improve business outcomes
Develop a digital marketing plan designed to meet your goals and objectives

Skills you will gain

Mathematical Optimization
Marketing
Mobile Marketing
Sales
Marketing Analytics

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 3 of 3 in the

E-Marketing Specialization

Beginner Level

No prior experience is required, however some familiarity with basic marketing concepts is helpful.

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.66/5 (6 Ratings)

Stephane Muller

39,327 Learners

12 Courses

Offered by

University of California, Irvine

Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.

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Syllabus - What you will learn from this course

Week1

Week 1

3 hours to complete

Mobile Marketing

Welcome to Module 1: Introduction to Mobile Marketing. Cell phones, iPods, and iPads have become an everyday part of life. That’s why the ability to engage your audience in a mobile environment is key to the success of your business. In this module, we will review the basics of a mobile marketing strategy and identify the ways you can use mobile devices and networks to achieve your marketing objectives. We will also review how to select a mobile marketing platform that aligns with your business and its specific goals and needs.

3 hours to complete

1 video (Total 2 min), 4 readings, 1 quiz

Week2

Week 2

3 hours to complete

Mobile Applications or Apps

Welcome to Module 2: Mobile Applications. Now that you are familiar with the basics of mobile marketing, it’s time to take a closer look at how mobile applications, known commonly as apps, differ from mobile websites. We will review hybrid models and various features of mobile apps that can enhance a customer’s mobile experience. These lessons will ultimately leave you with a better understanding of mobile apps and how, if designed effectively, they can generate revenue for your business or product.

3 hours to complete

4 readings

Week3

Week 3

2 hours to complete

Website Optimization

Welcome to Module 3: Once your audience has been acquired, converted, and retained, there are steps marketers can take that will make it easier and more affordable to sustain a marketing campaign and increase the likelihood that it will be successful in the long run. In this module, we will explore how to maximize your return on investment through website optimization tactics, and how to use Key Performance Indicators (KPIs) in your marketing plan.

2 hours to complete

1 video (Total 2 min), 4 readings, 1 quiz

Week4

Week 4

4 hours to complete

Testing Methodologies and Tools for Analytics

Welcome to Module 4: Testing Methodologies and Tools for Analytics. The ability to collect and analyze data is key to any marketing campaign. Marketers need to know what specific aspects of a campaign are working and which aspects need improvement. That is why this final module is dedicated to testing. We will begin by reviewing various testing methodologies before learning how to create a unique testing strategy for your business or website.

4 hours to complete

3 readings

Reviews

4.8

4 reviews

5 stars
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4 stars
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3 stars
3.44%

TOP REVIEWS FROM MOBILE MARKETING, OPTIMIZATION TACTICS, AND ANALYTICS

by MMApr 4, 2021

I enjoyed the course, however there is a room for improvement if you can add more videos to complement the notes provided.

View all reviews

About the E-Marketing Specialization

In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Mobile Marketing, Optimization Tactics, and Analytics

About this Course

What you will learn

Skills you will gain