Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
About this Course
Skills you will gain
- 5 stars64.75%
- 4 stars23.42%
- 3 stars7.57%
- 2 stars1.95%
- 1 star2.29%
TOP REVIEWS FROM POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all
Informational course. I liked the first one in this series a bit more. Also, I feel like the quiz questions were "so so" in their clarity. Just my opinion.
Very nicely done. Learned a lot about positioning. It gave me new insights to be tried in my startup.
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
About the Marketing Strategy Specialization
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