In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
This course is part of the Market Research Specialization
Offered By
About this Course
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
Skills you will gain
- Sales And Operations Planning
- Market Research
- Sample Mean And Covariance
- basic statistics
- sampling statistics
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Getting Started and Preparing to Design a Quantitative Survey for Market Research
Designing and Implementing a Quantitative Survey
Analyzing a Survey
Assess Approaches and Interpret Quantitative Study Results
Reviews
- 5 stars62.45%
- 4 stars24.54%
- 3 stars6.13%
- 2 stars2.52%
- 1 star4.33%
TOP REVIEWS FROM QUANTITATIVE RESEARCH
I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.
Its a platform to enhance your skills and learn the things efficiently with a practical approach
Thanks to Coursera Team
A perfect blend of information and knowledge needed by newcomers to this field
Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.
About the Market Research Specialization

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