In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.
This course is part of the Market Research Specialization
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Market Research SpecializationUniversity of California, DavisAbout this Course
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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
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Course 3 of 4 in the
Intermediate Level
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
Approx. 17 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them
Design an effective questionnaire by applying best practices for writing questions and response options
Launch your survey to the target audience using a quantitative survey platform and get back results
Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics
Skills you will gain
- Sales And Operations Planning
- Market Research
- Sample Mean And Covariance
- basic statistics
- sampling statistics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 3 of 4 in the
Intermediate Level
Familiarity with basic to statistics and comfortable working with Excel or similar stats software.
Approx. 17 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Could your company benefit from training employees on in-demand skills?
Try Coursera for Business
Offered by
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Syllabus - What you will learn from this course
3 hours to complete
Getting Started and Preparing to Design a Quantitative Survey for Market Research
In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.
3 hours to complete
13 videos (Total 60 min), 4 readings, 1 quiz
6 hours to complete
Designing and Implementing a Quantitative Survey
In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.
6 hours to complete
12 videos (Total 67 min), 4 readings, 3 quizzes
4 hours to complete
Analyzing a Survey
In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
4 hours to complete
12 videos (Total 59 min), 3 readings, 6 quizzes
4 hours to complete
Assess Approaches and Interpret Quantitative Study Results
In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.
4 hours to complete
10 videos (Total 38 min), 3 readings, 4 quizzes
Reviews
- 5 stars62.64%
- 4 stars24.15%
- 3 stars6.03%
- 2 stars2.64%
- 1 star4.52%
TOP REVIEWS FROM QUANTITATIVE RESEARCH
by JDNov 4, 2020
This course helped me understand the relavant knowledge to undertake Quantitative Research.
Thanks a lot to the Instructors.
John Paco
by YTMar 7, 2019
It has been possible to learn a basic framework of statistical analysis.
by DDJul 6, 2020
Its a platform to enhance your skills and learn the things efficiently with a practical approach
Thanks to Coursera Team
by DTAug 28, 2020
Very Useful course. Instructors and their Pedagogy and Learning strategies are amazing
About the Market Research Specialization
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.
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