This course is part of the Survey Data Collection and Analytics Specialization

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stars
402 ratings

Frederick Conrad, Ph.D. +1 more instructor

33,411 already enrolled

Offered By

Survey Data Collection and Analytics SpecializationUniversity of Michigan

About this Course

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This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.

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Shareable Certificate

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Course 3 of 7 in the

Survey Data Collection and Analytics Specialization

Approx. 17 hours to complete

English

Subtitles: English, Vietnamese, Spanish

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Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Course 3 of 7 in the

Survey Data Collection and Analytics Specialization

Approx. 17 hours to complete

English

Subtitles: English, Vietnamese, Spanish

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructors

Instructor rating

4.5/5 (26 Ratings)

Frederick Conrad, Ph.D.

Research Professor, Survey Methodology

Institute for Social Research

39,371 Learners

4 Courses

Frauke Kreuter, Ph.D.

Professor, Joint Program in Survey Methodology

Adjunct Research Professor, Institute for Social Research

52,454 Learners

4 Courses

Offered by

University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.

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Syllabus - What you will learn from this course

Content Rating95%(3,679 ratings)

Week

Week 1

3 hours to complete

Introduction and Unit 1: Overview of Standardized Interviewing

Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions

3 hours to complete

6 videos (Total 67 min), 7 readings, 1 quiz

Week

Week 2

3 hours to complete

Unit 2: Response Process

Comprehension; Retrieval; Judgment; Response

3 hours to complete

4 videos (Total 50 min), 3 readings, 1 quiz

Week

Week 3

3 hours to complete

Unit 3: Asking Factual Questions

Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality

3 hours to complete

8 videos (Total 68 min), 4 readings, 1 quiz

8 videos

Facts and Quasi Facts15m

Memory and Recall: Reporting Behavioral Frequencies9m

Memory and Recall: Length of Reference Period8m

Memory and Recall: Comprehension and Retrieval6m

Asking Sensitive Questions6m

Asking Sensitive Questions: Techniques8m

Asking Sensitive Questions: Indirect Techniques3m

Mode, Privacy, and Confidentiality9m

4 readings

Announcement Unit 310m

Unit 3 Readings1h

Slides Unit 310m

Stay in touch on University of Michigan online courses10m

1 practice exercise

Quiz #330m

Week

Week 4

3 hours to complete

Unit 4: Measuring Attitudes

Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects

3 hours to complete

7 videos (Total 59 min), 3 readings, 1 quiz

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About the Survey Data Collection and Analytics Specialization

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources.

Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

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Questionnaire Design for Social Surveys

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