About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.

Approx. 14 hours to complete
English

What you will learn

  • Assess the Return on Investment (ROI) on digital marketing activities

  • Explain the importance of digital analytics capability 

  • Discuss digital analytics and how they inform marketing programmes

Skills you will gain

  • Securities Research
  • Digital Ecosystem
  • Digital Analytics
  • Social Media Metrics
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level

Marketing professionals looking to enhance their knowledge of digital marketing tools and strategies and influence digital consumer search.

Approx. 14 hours to complete
English

Offered by

Placeholder

Queen Mary University of London

Syllabus - What you will learn from this course

Week
1
Week 1
3 hours to complete

Week 1

3 hours to complete
4 videos (Total 19 min), 6 readings, 4 quizzes
Week
2
Week 2
3 hours to complete

Week 2

3 hours to complete
4 videos (Total 15 min), 6 readings, 4 quizzes
Week
3
Week 3
3 hours to complete

Week 3

3 hours to complete
4 videos (Total 14 min), 6 readings, 4 quizzes
Week
4
Week 4
4 hours to complete

Week 4

4 hours to complete
4 videos (Total 15 min), 6 readings, 6 quizzes

About the Digital Consumer Search and Marketing Specialization

Digital Consumer Search and Marketing

Frequently Asked Questions

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